About Me
Hey there! š I'm Tobi, a Designer dedicated to iterative improvement, ensuring products are usable with extensive experience in B2C and B2B SaaS products across mobile and web platforms. With about a decade of experience, I have led design initiatives across diverse industries, including Finance, Energy, and Technology, delivering user-centric solutions that drive significant business impact. Recently, I received the esteemed endorsement as an exceptional talent for the Global Talent UK, an acknowledgement of my dedication to the world of Design and Technology.
What Drives Me
In a world filled with imperfections, I'm on a mission to make things just right. I'm a firm believer in iteration, constantly refining and improving designs to create products that users truly love. My approach revolves around turning user feedback into actionable insights, and I thrive on the challenge of solving complex design problems.
Tools of the Trade
My design toolkit is packed with goodies like Figma, Miro, Invision, Adobe Creative Suite, Zeplin, Adobe XD, Balsamiq, and a knack for HTML, CSS, WordPress and Webflow. Whether it's wireframing, prototyping, user research, Design Sprints, Information architecture, or interaction design, I'm equipped to handle it all.
Design Process
I usually adopt a non-Linear design thinking process. The process is perfect for situations where the overall challenge is not clear or you have problems that are yet unknown.
Iām following the same flow in the different projects in this Portfolio. However, in solving the problem for different range of clients, the flow is not necessarily cast on stone from end to end. It can begin from any stage and run back to the other. These are dependent on different factors. For example a Design Project where the User research has been done by the Client, or the Stakeholder want to hit the ground running with an already known product, or a Digital transformation project.
I'm all about creating meaningful connections, so feel free to reach out if you want to chat about design, collaborate on a project, or just share your favourite design insights. Let's make the digital world a better place, one pixel at a time! ššØāØ
